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Since its inception in 1905, RolexHans WilsdorfAlfred Davis
Rolex's journey has been marked by a series of groundbreaking innovations. In 1926, the brand introduced the Oyster, the world’s first waterproof wristwatch. This revolutionary design featured a hermetically sealed case, providing unparalleled protection against moisture and dust. The Oyster's durability was famously demonstrated when Mercedes Gleitze
Another milestone came in 1931 with the invention of the Perpetual rotor, a self-winding mechanism that powers the watch through the natural motion of the wearer's wrist. This innovation eliminated the need for manual winding, setting a new standard for convenience and functionality in wristwatches. Over the decades, Rolex has cemented its status as a symbol of achievement and success. Its watches have accompanied explorers, athletes, and leaders on extraordinary journeys. From Sir Edmund Hillary and Tenzing Norgay reaching the summit of Mount Everest in 1953, wearing the Rolex Oyster Perpetual, to deep-sea divers relying on the Rolex Submariner, the brand has proven its reliability in the most extreme conditions. Every Rolex timepiece is a masterpiece of craftsmanship, meticulously assembled by skilled artisans in Switzerland. The brand’s commitment to excellence is reflected in its use of premium materials, including 18k gold, platinum, and high-performance ceramics. Each watch undergoes rigorous testing to ensure it meets Rolex’s stringent standards of precision and durability. Today, Rolex continues to innovate while staying true to its heritage. Its iconic designs, such as the Daytona, Datejust, and GMT-Master, are celebrated worldwide as symbols of achievement and timeless style. For over a century, Rolex has not just told time—it has defined it.Innovation at Its Core
A Symbol of Prestige
Craftsmanship and Legacy