Eastmallbuy: Popular Cosmetic Categories and Brand Trends for the European and American Markets

2025-02-19

Eastmallbuy, a leading platform for cosmetic purchasing agents, has seen significant growth in catering to the European and American markets. Here, we analyze the popular categories and emerging brand trends that are shaping the beauty industry in these regions.

Popular Cosmetic Categories

  • Skincare:
  • Makeup:
  • Haircare:
  • Fragrances:

Emerging Brand Trends

Brands that focus on sustainability, inclusivity, and innovative formulations are gaining ground. Here are some of the key trends observed:

  • Sustainable Packaging:
  • Inclusive Beauty:
  • Clean Beauty:
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