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Since its inception in 1906, New Balance
Founded by William J. RileyBoston, Massachusetts, New Balance started as a small business specializing in arch supports designed to improve shoe fit. Inspired by the three-pointed stance of a chicken's foot, Riley created his first product, which quickly gained popularity for its effectiveness. This innovative approach laid the foundation for what would become a global brand. In the 1930s, New Balance began producing custom-made shoes, catering to the specific needs of individuals with foot problems. This personalized approach set the company apart from other footwear manufacturers. By the 1960s, the brand expanded its focus to include running shoes, capitalizing on the growing interest in jogging and fitness. The release of the Trackster1960
Unlike many competitors, New Balance has remained dedicated to manufacturing a significant portion of its products in the United StatesUnited Kingdom. The brand takes pride in its "Made in USA" and "Made in UK" collections, emphasizing quality craftsmanship and ethical production practices. This commitment to domestic manufacturing has earned New Balance a loyal following among consumers who value sustainability and transparency. Over the decades, New Balance has continued to innovate, introducing cutting-edge technologies such as Fresh FoamFuelCell
Today, New Balance is more than just a footwear brand; it is a global community united by a passion for sports and an appreciation for quality. From professional athletes to everyday enthusiasts, New Balance empowers individuals to achieve their goals and embrace an active lifestyle. As New Balance looks to the future, it remains rooted in its founding principles of innovation, quality, and integrity—a legacy that continues to inspire and connect people around the world.Humble Beginnings
Expanding Horizons
Revolutionizing the Running Shoe Industry
Commitment to Craftsmanship
Innovation and Endurance
A Global Community